Saturday, June 21, 2008

Does the average consumer make rational engineering choices?

I am not sure if I am the only one bugged by the common sight these days - in many public areas and showrooms with wide-screen display TVs, often the standard TV format of 4:3 is stretched to fit the entire wide screen (with aspect ratio of 16:9). The fact that this results in an unnatural picture, where faces appear bloated and perfectly spherical objects like basketballs appear ovals don't seem to bother anyone. There is an even more hideous form of stretching available in some TV sets called "panoramic widescreen mode" where the center of the picture is minimally stretched while the edges are grossly stretched. This ensures that even straight lines at an angle to the screen appear crooked. When this used to happen in old CRT TVs in the past, we would identify it as a problem and get it repaired. Now this kind of bug is no longer considered a bug, but a "feature".

It seems that the average consumer thinks a bigger picture which fills the whole screen is more important than, or compensates for, the gross distortion that this causes.

With this kind of mass consumer logic, is it any surprising that those with saner minds have to deal with consumer products that are downright mediocre or even defy common sense?

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